These super easy and fun all natural Hocus Pocus  brownies, after the Sanderson sisters’ beloved book, are sure to be everyone’s favorite Halloween dessert! Made completely vegan and dairy free with simple ingredients, these Hocus Pocus Spell book Brownies are fit for a Sanderson sister!

vegan hocus hocus brownies on parchment paper

The cutest Halloween brownies that are SO easy:

If you’re Hocus Pocus obsessed like I am (I’m a hardcore Hocus Pocus movie fan- like it’s not just one of my favorite halloween movies, but a favorite movie in general ha), then you need to make these deliciously fun and easy hocus pocus brownies!

These Hocus Pocus Spellbook brownies are decorated with a layer of chocolate ganache, buttercream frosting, and melted chocolate to create the effect of Winifred Sanderson’s beloved book. 

vegan hocus pocus brownies

What’s different about this version? Well, these are vegan Halloween brownies, and a completely all-natural version of the Pinterest favorite. Meaning they’re made entirely without eggs, completely dairy free, vegan, and naturally colored (We’re just using chocolate!), and made with the simplest ingredients that you probably already have!

But trust me- they stand up to the deliciousness that is a fudgy and rich brownie. Absolutely no one will know (it’s our secret 😉 ).

What people may not know is that colored vegan icings, especially black icings or red, are really hard to come by (since many colors are indeed not vegan!), so instead of going out and searching for activated charcoal, I decided let’s keep this simple.

These spell book brownies are the perfect Halloween party treat for all eaters- even gluten free ones if you use my vegan gluten free brownie recipe!

So these vegan Hocus Pocus brownies are all chocolate and simple vegan frosting. Rest assured, you and your kids can enjoy these brownies knowing they’re completely natural!

Hocus Pocus Brownies Ingredients:

For this Halloween brownie recipe, I actually only used:

  • My easy vegan brownie recipe: This can easily be made gluten free as well. Like any brownie recipe, you’ll need flour, cocoa powder, etc. However, for the eggs, you’ll use flaxseed, and for the butter, you’ll use vegan butter!
  • Dark vegan chocolate
  • Vegan butter
  • Oat milk
  • Store-bought vegan vanilla frosting (specifically Simple Mills- though I know Wholesome Sweets also has a vegan frosting! I just wanted to keep these brownies no stress 🙂 ).

For tools, I used:

  • Bowl
  • Fork
  • Cooling Rack
  • Piping bag

However, if you really want to make your Hocus Pocus spellbook brownies ghoulish, you can use activated charcoal to create a black icing, along with powdered sugar and dairy-free milk.

To make a red icing if you’d like, you can mix beet powder into a mixture of powdered sugar and dairy-free milk.

finished hocus hocus brownies

And to make orange icing, you can combined beet powder with turmeric powder into the powdered sugar and dairy-free milk mixture!

Now, the red and the orange won’t need to be used for this recipe, but it might be helpful to know in case you’re making any other vegan Halloween treats!

If you’d prefer to decorate your 

How to make vegan Hocus Pocus Spellbook Brownies: Overview:

I walk you through how to make these Hocus Pocus Spellbook Brownies in their entirety down below in the recipe card.

However, I do have a few tricks up my sleeve to ensure that your spell book brownies are fit for Winifred Sanderson!

  • You can use my favorite vegan fudgy brownies for the base brownie recipe, or even make these Paleo vegan and use my grain-free version! If you already have a favorite vegan brownie recipe or want to use a box mix, that’s also fine!
  • Freeze the brownies before you begin! This helps the ganache set faster so that you can achieve that fully and evenly coated look of a spell book. It’s also easier to slice the brownies into rectangles once frozen.
  • Making a vegan “milk chocolate” ganache: this might seem a little odd, but it actually works! By using a vegan “milk chocolate” ganache, the book cover will be light enough to differentiate from the dark chocolate outline. This helps us avoid having to use any food coloring, vegan or not. However, stirring the dairy free milk into the vegan ganache takes a bit of patience. It won’t readily mix in, but keep mixing and I assure you that the milk will help lighten up the ganache!
  • Cut the tiniest hole at the end of the piping bag for details: I melted dark chocolate piped a messy half circle and zig zag over lines to create the book detailing!
  • Use a toothpick or a spoon for the detailing: I actually used a spoon for mine because I wanted them to seem more rustic and organic, but if you’re in to that super detailed and perfect Hocus Pocus spellbook brownie look, use a toothpick! You’ll have a bit more control over where the icing is going.
  • I used a store bought vegan vanilla frosting for the eyes. Instead of using a candy eye (some large candy eyes are apparently vegan, but you’ll have to double check your brand!)t, I used store bought vegan vanilla frosting. You can, of course, make your own vegan vanilla frosting, but sometimes we need some convenience 🙂 
  • Allow the brownies to set in the freezer: this will help everything solidify before serving!

You are just going to absolutely love these vegan Halloween brownies. I feel that the Sanderson sisters would be very proud, right? 😉 

They’re the perfect Halloween activity to celebrate the new Hocus Pocus 2 movie as well! 

As always, I love to see your beautiful creations on Instagram and Pinterest, so be sure to tag me there.

Happy spellbook brownie making! Oh, booooooooooooook! *my best Winifred impression lol*

bitten vegan hocus pocus bornwie

Want to save this recipe for later? Add it to your favorite recipe board on Pinterest!

hocus hocus brownies Pinterest pin

If you make this recipe, please be sure to leave a comment and a rating ⭐️⭐️⭐️⭐️⭐️ below. This helps others to find the recipes! As always, I absolutely love to see your beautiful creations on Instagram and Pinterest, so be sure to tag me there as well!

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finished decorated brownies

Easy Hocus Pocus Brownies (No Eggs and No dairy!)

5 Stars 4 Stars 3 Stars 2 Stars 1 Star 5 from 1 review
  • Author: Britt Berlin
  • Prep Time: 30
  • Cook Time: 2
  • Total Time: 32 minutes
  • Yield: 10 1x
  • Category: Dessert
  • Method: Baking
  • Cuisine: American
  • Diet: Vegan


These super easy and fun all natural Hocus Pocus  brownies, after the Sanderson sisters’ beloved book, are sure to be everyone’s favorite Halloween dessert! Made completely vegan and dairy free with simple ingredients, these Hocus Pocus Spell book Brownies are fit for a Sanderson sister!


  • 1 batch vegan fudgy brownies or your favorite vegan brownie box mix
  • 1 1/2 cups vegan bittersweet chocolate chips, divided
  • 1 cup vegan butter
  • 1/3 cup oat milk, heavy vegan cream or coconut cream
  • 1 container vegan vanilla frosting, such as Simple Mills, or homemade vegan buttercream


  1. Prepare the brownies according to the directions, and allow the brownies to fully cool (you can even place them into the fridge to chill while you make the vegan ganache).
  2. While the brownies are chilling, prepare a baking sheet with parchment paper, and place it into the freezer.
  3. In a microwave-safe medium bowl, microwave the vegan butter until completely melted and hot. Alternatively, you can do this on the stove top.
  4. Once the vegan butter is melted, add in 1 cup of the vegan chocolate chips and stir until the chocolate is completely melted into the vegan butter. Add in the oat milk or coconut cream, and stir until completely combined. It will take about 2 minutes, as the milk sometimes does not integrate into the ganache easily.
  5. Once the vegan ganache is spoonable and drippy, remove the vegan brownies from the fridge (this will make about 10 spellbook brownies) and the prepared baking sheet from the freezer. Use a fork to carefully place one brownie square into the chocolate ganache and fully coat the brownie. Remove the brownie from the ganache and allow any excess chocolate to drip back into the bowl (you want as much ganache in the bowl as possible for all of the brownies). Place the brownie onto the parchment paper and repeat for the remaining brownies. If you have any leftover ganache, you can do more brownies.
  6. Place the ganache coated brownies into the freezer to set for 10 minutes.
  7. After 10 minutes, remove the brownies from the freezer. Using a small knife or toothpick, create an “eye” near the right edge of each length side of the brownie with the vegan vanilla frosting. It just needs to be one drop.
  8. Once all of the eyes are created, place the remaining chocolate chips into a microwave-safe bowl and heat in increments of 20-30 seconds, starting with one 30 second interval at first, stirring, then going down to 20 seconds, and stirring again until melted.
  9. Once the chocolate is fully melted and drippy, us a toothpick or a spoon to carefully drip and drizzle the spellbook design onto the brownies. You can follow the photos above, but essentially it’s two lines by the left length-side edge of the book, following by a zig zags over those, two curved lines on each right corner of the book, a circle around the eye, a dot for the pupil and 2-3 dots of chocolate around the book.
  10. Let the chocolate set in the fridge for 10 minutes, then serve!